Zynga analyzes how its games are played to try to make the games better, more addictive and more lucrative once they are already out, while King tests its titles “for a very, very long time” before releasing them to the public, Blau said. They also take different approaches to game development, he added. “They are two different kinds of game companies, with ‘Candy’ being a bit more mobile centric,” said Gartner analyst Brian Blau. Zynga, meanwhile, is cutting jobs but still has about 2,100 employees, down from a peak of 3,300 in 2012, at the tail end of the “FarmVille” craze. King had 665 employees at the end of 2013. Zynga’s 2013 revenue, meanwhile, was $873.3 million, down from $1.28 billion in 2012.Īnother major difference: King is profitable, while Zynga is not. King is five years older than San Francisco’s Zynga, and thanks largely to in-app purchases people make while playing “Candy Crush,” the company generated 2013 revenue of $1.88 billion, more than 10 times its 2012 revenue of $164.4 million. “They have been around longer and are much larger,” said John Fitzgibbon, the founder of. But several analysts say any comparisons between King and Zynga are unfair - to both companies. And in 2011, the company went public riding the popularity of an addictive game, “FarmVille.” Founded in 2002, King only decided to go public once “Candy Crush” had achieved the pinnacle of popularity. Microsoft purchased LinkedIn in 2016 for $26.2 billion, according to CNBC.Zynga, too, once ruled the realm of online games. Microsoft shares fell nearly 2 percent following the announcement.ĬNBC reported the purchase would be Microsoft’s largest acquisition to date. Shares of Activision rose about 31 percent on the stock market Tuesday morning following the news of the deal. Kotick has faced calls to resign over the reports of misconduct and harassment.
17, said it fired dozens of executives after an investigation, according to a report on the CNBC website. The news of the sale comes after reports of sexual misconduct and harassment among the company’s executives.Īctivision, on Jan. The deal will give Microsoft ownership of games like “Call of Duty” and “Candy Crush.” It will also provide a path for Microsoft to increase its presence in the mobile gaming arena and the metaverse or virtual environments.Īctivision CEO Bobby Kotick is expected to retain his role, according to the Los Angeles Times. LOS ANGELES-Microsoft is reportedly buying gaming company Activision Blizzard-which has been in turmoil over allegations of misconduct and unequal pay-for $68.7 billion, according to the Los Angeles Times.
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